Water-related imagery—purity, clarity, transparency, and changeability—is reflected in the layout, the chosen materials, and the monochrome palette. The exhibition space is designed as a pure, graphic, modular structure, maximally open and flexible. Its extreme conventionality and theatricality allow for playful interaction with space, constantly evolving it to suit current needs.

Developed for the ROCA GROUP multifunctional space lighting design solution meets both the innovative design and functional needs of the interior. The lighting ensures the fulfillment of functional needs while also allowing for the emotional perception of the interior. Thanks to the presence of light groups and a variety of typologies of luminaries and their optical part, different light scenarios are organized that can be changed depending on the task.
Since the ceiling space is designed in an industrial style, with utility systems exposed to the finished ceiling, almost all lighting fixtures in the project are pendants. The white lighting systems blend harmoniously with other utility systems, communications, and the ceiling, without distracting. General lighting is provided by round, minimalist luminaires. Their opal diffusers create a soft light that fills the space and helps to minimize glare from glossy surfaces. In the hallways and circulation areas, brighter accents of suspended cylinders guide the user through the space.


ROCA GROUP Space expands the concept of a showroom as a multifunctional space, always open to dialogue. It enables a new level of brand communication with the audience, helping to shape a modern vision of bathroom culture, conscious water consumption and sustainable development, as well as finding new solutions and ideas that improve the quality of life for everyone. Much of the interior serves as exhibition areas, where each object must be presented in its best way. Therefore, in exhibition spaces, rotational track spotlights are used, which allows you to customize the display scenario by moving them along the track and directing them to the desired point of space.
Spotlights with narrow beams create visual accents on the exhibits, while fixtures with a wider beam angle evenly illuminate the vertical surfaces of the walls along which the objects are displayed. They also illuminate vertical surfaces with screens displaying digital content. Media screens serve as a visual component at various events, used to broadcast company films and videos, and for digital exhibitions and design competitions. Maintaining optimal light contrast between video content and the wall surfaces on which they are displayed makes digital content more comfortable and reduces eye fatigue.


The conference rooms and training rooms, with their suspended ceilings, provide comfortable lighting conditions for work, communication, and learning. Thanks to the ceiling in these areas, recessed light strips provide the required level of illumination. They also visually convey the dynamic nature of water and the brands' ongoing development of innovative solutions.

The combination of flexible lighting design solutions and digital screens creates a compelling, emotional atmosphere, immersing visitors in an interactive experience with the space's interior and modern technologies.